Strategy is fun to talk about, and thanks to the media, something that everyone has both heard of, and is an expert on. (I’m looking at you Sun Tsu lovers – “If you stand by the river long enough, you’ll see yet another Art Of War quote float by.”) However, not every enterprise has an articulated strategy. And not every enterprise needs one.
Archive for the ‘The Art of Commerce’ Category
“No Strategy” is still a strategy – and in many cases, a valid one
Monday, July 5th, 2010What everybody ought to know about strategy
Sunday, July 29th, 2007Four guidelines for identifying a great strategy:
1) For a strategy to create value, it will be different
2) That difference will matter to customers
3) Your strategy will be profitable
4) Your strategy will be sustainable
“Turn or Burn” – or why successful brands find new market entry so challenging
Tuesday, May 29th, 2007This month Kojima Fashion Marketing presented members with their annual inventory management survey results. However unsexy “inventory productivity” may sound, the most important factor to watch after the development of compelling product is its productive deployment. As noted elsewhere in this journal, inventory productivity meant the difference between success for Wal-Mart and bankruptcy for K-Mart, and it directly impacts the success of new market entrants even more so.
(more…)
Joint Venture Happiness
Sunday, February 12th, 2006Many joint ventures do not work out. The most common reason for this is that the objectives for creating the joint venture today are usually much clearer than the venture’s endpoint in a mature market or market niche still some years in the future. Here’s how to maximize your happiness and that of your partner. (more…)
Better a communicator than a linguist
Thursday, October 20th, 2005Being bilingual opens up many opportunities that the monolinguist never gets to experience. For example, I have the ability to completely misunderstand, fail to listen or otherwise lose the plot in two languages. (more…)