This month Kojima Fashion Marketing presented members with their annual inventory management survey results. However unsexy “inventory productivity” may sound, the most important factor to watch after the development of compelling product is its productive deployment. As noted elsewhere in this journal, inventory productivity meant the difference between success for Wal-Mart and bankruptcy for K-Mart, and it directly impacts the success of new market entrants even more so.
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Archive for the ‘Doing Business in Japan’ Category
“Turn or Burn” – or why successful brands find new market entry so challenging
Tuesday, May 29th, 2007Not that kind of Sales Director
Wednesday, September 27th, 2006Once upon a time the Aisonne sales team was invited to call on Tiffany & Company Japan. Sales were not what they would have wanted them to be, and a concerned individual in the local organization arranged for us to meet with their then Sales Director. On meeting this gentleman, we asked one of our favorite questions: “How often do you visit your stores?” His response was, “Oh, I’m not that kind of Sales Director.” (more…)
Joint Venture Happiness
Sunday, February 12th, 2006Many joint ventures do not work out. The most common reason for this is that the objectives for creating the joint venture today are usually much clearer than the venture’s endpoint in a mature market or market niche still some years in the future. Here’s how to maximize your happiness and that of your partner. (more…)