Book List

Branding

Ries, Al et. al. “The 22 Immutable Laws of Branding” The rules. Break them with extreme caution. (Amazon.co.jp link) In a hurry? Digital Download (PDF)

Design

Tanizaki, Junichiro “In Praise of Shadows” (In’ei rai san) This essay by Tanizaki Junichiro should be the first text you read (and regularly re-read) if you want to raise your consciousness concerning the Japanese aesthetic. (Amazon.co.jp link)

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