Archive for May, 2007

“Turn or Burn” – or why successful brands find new market entry so challenging

Tuesday, May 29th, 2007

This month Kojima Fashion Marketing presented members with their annual inventory management survey results. However unsexy “inventory productivity” may sound, the most important factor to watch after the development of compelling product is its productive deployment. As noted elsewhere in this journal, inventory productivity meant the difference between success for Wal-Mart and bankruptcy for K-Mart, and it directly impacts the success of new market entrants even more so.
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