Once every decade I am introduced to a new way of thinking that stands everything I “know” on its end. This happened to me on April 29, 2006, thanks to a lecture by David Teece which, in turn, warmed a cup of coffee I’ve been stirring since working as a research assistant for Ikujiro Nonaka at Berkeley in 1989.
Traditional strategy calls on the strategist to look at business in terms of industry and competitive advantage. There’s only one problem with this. Industries are ceasing to exist as we have come to know them. In other words, Industries are Plastic. (Which is the Future, for those of you who’ve not seen “The Graduate”