What everybody ought to know about strategy

July 29th, 2007

Four guidelines for identifying a great strategy:

1) For a strategy to create value, it will be different
2) That difference will matter to customers
3) Your strategy will be profitable
4) Your strategy will be sustainable

Read the rest of this entry »

“Turn or Burn” - or why successful brands find new market entry so challenging

May 29th, 2007

Not that kind of Sales Director

September 27th, 2006

The End of Industry

May 17th, 2006

The New Zaibatsu - Japan’s Retailers Rush to the Altar

March 25th, 2006